Business Learning Resources

A company's plan for making a profit by specifying products/services, target markets, and costs.

The unique benefit a product or service provides to customers.

Sources from which a business earns money from its customers.

A condition that puts a company in a superior position over its competitors.

A written document outlining a company's goals and the strategy to achieve them.

The plan used to deliver a product to end customers and gain competitive advantage.

Dividing a market into distinct groups with common needs or characteristics.

A significant change in business direction based on market feedback.

A basic version of a product used to validate core ideas with early adopters.

When a product satisfies a strong market demand.

A brief, persuasive speech to spark interest in your business.

An agreement between businesses to pursue mutual goals.

Starting a business with little to no external funding.

A factor that differentiates a product from its competitors.

A business model selling products/services to other businesses.

Total revenue divided by the number of users in a period.

Average revenue a customer generates during their engagement.

Cost to acquire a new customer.

Monthly rate at which a company spends capital.

Time until a startup runs out of money.

Earnings Before Interest, Taxes, Depreciation, and Amortization.

Revenue minus cost of goods sold.

Operating income divided by revenue.

Percentage of customers who stop doing business over a period.

Predictable revenue a business expects each month.

The point where total revenue equals total costs.

Net amount of cash being transferred in and out of a business.

Current assets minus current liabilities.

Advance payments a business receives for products or services to be delivered in the future.

Money owed by customers for goods/services delivered.

A corporate structure that protects its owners from personal liability.

A privately held small business entity.

Indirect tax levied on supply of goods and services in India.

Following applicable laws and regulations.

Legal rights given to creators for their inventions and artistic works.

A recognizable sign/design identifying a product or service.

Legal right that grants the creator of original work exclusive rights.

Exclusive right granted for an invention.

License required for food businesses in India.

A secure digital key used for electronic document authentication.

A legal contract protecting confidential information.

Document filed to legally document a company's creation.

Legal authorization to operate a business.

Contract outlining shareholder rights and obligations.

Defines a company's relationship with the external world.

Percentage of users who complete a desired action.

Percentage of visitors who leave after viewing only one page.

Marketing cost to acquire a lead.

A potential customer who has shown interest in your product/service.

Leads that convert to paying customers.

Percentage of customers who continue to use the product over time.

Same as LTV.

Percentage of sent emails that are opened.

Encouraging customers to purchase a more expensive item.

Encouraging customers to buy related or complementary items.

How a brand is perceived in the minds of the target market.

The journey customers go through from awareness to purchase.

A detailed description of a typical target customer.

A measure of customer loyalty and satisfaction.

Percentage of new customers acquired via existing customers.

A measurable value that indicates how well an objective is being achieved.

A goal-setting framework used to define measurable goals.

Set of step-by-step instructions for operations.

Process of integrating new employees.

Rate at which employees leave a company.

Emotional commitment of employees to the company.

Time taken to fill a job position.

Percentage of job offers accepted.

Guidelines for employees working remotely.

Contract for temporary, project-based workers.

Process of acquiring goods and services.

Scheduling employee work shifts.

Final interview to understand reasons for an employee's departure.

A system used to collect and manage HR data.

A performance review system involving feedback from all directions.

An individual who invests early-stage capital in startups.

Financing provided to startups with high growth potential.

Initial capital used to start a business.

Stages of venture capital fundraising.

Reduction in ownership percentage due to new shares issued.

Table showing company ownership, equity dilution, and value.

Simple Agreement for Future Equity.

Non-binding agreement outlining the terms of an investment.

The estimated worth of a company.

A plan for the founders/investors to sell their stake or exit the business.

Organization that helps startups grow by offering resources.

A program that fast-tracks startups through mentoring and funding.

Funding between two formal investment rounds.

A loan that converts into equity at a later stage.

The investigation of a business before an investment or acquisition.

A set of rules that allows software to interact.

Software hosted on the cloud and delivered via the internet.

Basic product with core features used for early testing.

Percentage of time a system is operational.

Time when a system is unavailable.

Rate at which software updates are released.

Average time to restore service after failure.

Frequency of software bugs reported over a period.

System that records code changes (e.g., Git).

Percentage of users using a new product feature.